greenwashing

How to Avoid Greenwashing: A Guide for Sustainable Businesses and Marketing Leaders

Today, the public uses a microscope to look for the significant gaps between a firm's words and actions. And if these gaps are found, the reputational damage is often hard to recover from, since markets have long memories. However, business leaders hold their future in their own hands.

Financial Greenwashing: What is it and How Does It Happen?

Financial greenwashing threatens to derail the global decarbonisation journey by abusing investors' trust and channelling funds into instruments and projects with suboptimal impact against climate change.

Plastic Pollution: Big Brands’ Greenwashing of Plastic Waste

A Reuters study suggests that less than 10% of all the plastic ever made has been recycled due to how costly it is to collect and sort it. However, plastic production will double within 20 years. While the problem comes from a single source, the consequences affect everyone.

Reputational Risk for Companies with Poor Quality Net-Zero Commitments

More companies are committing net-zero pledges, but not all are equal. Researchers have found that there is a fine line between realistic climate targets and greenwashing. As a result, consumers, governments, and business competitors are now pinpointing greenwashing claims.

What Is Behind the Japan Ammonia Greenwash Accusations?

The Japan ammonia greenwash accusations are the latest testament of the country's hesitance to actively pursue a renewable-led future. After hydrogen, it now looks towards another fuel that experts consider more of a distraction, rather than a solution.

Fossil Fuel Industry and the Media’s Role in Greenwashing

The fossil fuel industry has long relied on greenwashing. And in the last decade social media and increased internet use has made it much easier for this misinformation to reach consumers. Now it can be challenging to interpret true claims from greenwashed facts. It falls on the shoulders of consumers, regulators, and industry to clamp down on these tactics.

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