Greenwashing
Green Taxonomy: A Tool for Greenwashing
Countries across the world are adopting green taxonomies. They define what is considered "green" energy, support local development of renewable energy and play an essential role in the energy transition. However, some green taxonomies include transition fuels, which many experts view as an avenue for greenwashing non-renewable energy development.
Twitter vs Facebook: A New Report Reveals Which Social Media Companies Take Climate Change Misinformation Seriously
Greenwashing is a serious concern for all types of sustainability movements. While climate change misinformation has historically been found in advertising and company publications, social media platforms are the new battleground. A new report by Greenpeace, Avaaz and Friends of the Earth highlights how each social media giant is currently handling greenwashing. The results show poor performance across the board.
How to Avoid Greenwashing: A Guide for Sustainable Businesses and Marketing Leaders
Today, the public uses a microscope to look for the significant gaps between a firm's words and actions. And if these gaps are found, the reputational damage is often hard to recover from, since markets have long memories. However, business leaders hold their future in their own hands.
Greenwashing Examples 2022: 10 Companies That Greenwash
Greenwashing is found in small and large companies alike, yet the impact is still the same. It erodes customer confidence in sustainability and allows negative environmental impacts. To better combat climate misinformation, it is important to look at, and understand, some of the most prominent cases.
Financial Greenwashing: What is it and How Does It Happen?
Financial greenwashing threatens to derail the global decarbonisation journey by abusing investors' trust and channelling funds into instruments and projects with suboptimal impact against climate change.
Plastic Pollution: Big Brands’ Greenwashing of Plastic Waste
A Reuters study suggests that less than 10% of all the plastic ever made has been recycled due to how costly it is to collect and sort it. However, plastic production will double within 20 years. While the problem comes from a single source, the consequences affect everyone.
HLEG: The New UN Net-Zero Group Creating Standards
The UN's new net-zero group, HLEG, will hopefully provide needed regulation for climate pledges. With a significant increase in companies pledging environmental reform there claims need an oversight body to verify action, rather than relying on self-reporting.
Reputational Risk for Companies with Poor Quality Net-Zero Commitments
More companies are committing net-zero pledges, but not all are equal. Researchers have found that there is a fine line between realistic climate targets and greenwashing. As a result, consumers, governments, and business competitors are now pinpointing greenwashing claims.
Net-Zero Companies: Vague Pledges Lead to Greenwashing
There is growing demand for companies to focus on their climate impacts. Many businesses are vocalising their climate pledges and net-zero goals. Yet, a lack of oversight and verification allows some of them to slip through the cracks - committing to public goals but failing to act on them.
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